Case Study: Restaurant WordPress Website & Branding for Skybox Sports Grill & Pizzeria


Skybox Sports Grill & Pizzeria is a long-time client of Sargent Branding, and it has been such a joy to work with them over the years. They’ve hired us multiple times to work on their brand, website, and marketing material. Over the years, Sargent Branding has become Skybox Sports Grill & Pizzeria’s preferred agency. As a restaurant website design agency, we were excited to tackle their most recent project.

The Challenge

When Johnette, the owner of Skybox, acquired the restaurant, not only did it need a transformation in the restaurant, it need one online as well with a complete brand overhaul. The challenge was to create a new brand identity and website that would have a family-friendly vibe with a sports theme, which would ultimately bring customers through the door. Skybox was looking to create a brand that would attract more customers and make a statement in the local restaurant scene.

The Solution

Our vision for the new brand identity was to make it a brand-centric extension of the restaurant’s vibrant dining room that features sports-themed college football flags, large flat-screen TVs, a bar with a super cool finish, and a fun family-friendly environment.

Restaurant Logo Design

We started by creating a custom restaurant logo design that has a sports bar theme to it. The logo was designed in the shape of a football with bold orange and green colors to represent a football field to create an eye-catching look that captures the spirit of Skybox while still maintaining its connection to college football.

Restaurant WordPress Website

Skybox Sports Grill & Pizzeria was in need of a restaurant website that would attract more customers. To help them achieve this, Sargent Branding created an engaging restaurant WordPress website featuring custom graphics with photos of mouth-watering food dishes that highlighted all the tasty dishes the restaurant has to offer. Sidenote: the Boom Boom Burger and Pepperoni Pizza are our favorite dishes on the menu!

In addition, we created physical marketing collateral like vertical banners to help promote the restaurant, a dine-in menu, a to-go menu, and a drink menu.

The Results

The new restaurant WordPress website and brand identity for Skybox Sports Grill & Pizzeria was an absolute hit! With Sargent Branding’s help, Skybox saw an increased customer base and additional foot traffic generated from the improved search engine optimization. Johnette was extremely pleased with the new restaurant brand identity and restaurant website.

Sargent Branding was proud to work with Skybox Sports Grill & Pizzeria to create a restaurant website with custom graphics, photos, and restaurant WordPress design that accurately reflected the restaurant’s culture.

View Skybox’s Website

skybox dining room photo
skybox food photos
“Working with Sargent Branding has been such a pleasure. They took my ideas and turned them into works of art. Everyone who has made comments about our website has only said how awesome it looks! I will continue to use them for all of my design projects for years to come.”
Johnette B.
Restaurateur & CEO, Skybox Saltillo